EUVIC acquires ClickAd and Martech group

The purchase of ClickAd expands Euvic’s already formidable portfolio of digital marketing resources. ClickAd is an online advertising platform offering predictive analytics, campaign optimization, and creative testing technology to maximize ROI for digital marketing budgets. With this acquisition, Euvic now provides the most comprehensive suite of services in the digital marketing space, including search engine marketing (SEM), programmatic display, and now, predictive analytics advertising. The Martech Group, on the other hand, provides powerful digital marketing solutions which enable customers to personalize their digital campaigns at scale. With Martech Group’s automation solution, Euvic is well-positioned to provide personalized customer experiences at a volume never before seen in the digital marketing space. Euvic’s strategic direction, bolstered by the integration of ClickAd and the Martech Group, signals an aggressive effort to revolutionize the digital marketing arena. The combination of these two companies’ services provides Euvic with a one-stop shop for digital marketing for customers of any size, from small businesses to large enterprises. This positions Euvic to be the most efficient, effective and cost-effective digital marketing partner. The inclusion of targeting and personalization makes it easy for marketers to target the correct audiences and deliver personalized messages, driving better engagement and improving ROI. Additionally, the collection of data sources and technologies available through the combination of ClickAd and Martech Group will enable customers to more effectively optimize their digital marketing budgets, giving them increased control and dominace in the market.